Cranfield University

Faculty Member, School of Management

Director of the Business Growth Programme (BGP) (May 2012)

Bettany Centre for Entrepreneurship & Business Growth

About

Bruce Johnstone lectures in Entrepreneurship at the Bettany Centre for Entrepreneurship & Business Growth at Cranfield School of Management.

As a researcher, Bruce is interested in studying successful fast growing international ventures for insights into how patterns of international entrepreneurship are different from those of domestic entrepreneurship, and how new international business opportunities are discovered and created.

He is also interested in understanding how new technology and new global intermediaries are changing the way new ventures can operate globally.

As a consultant, he researches markets, industries and opportunities and advises entrepreneurs on strategies and planning to strengthen and add value, secure resources and grow their business profitably both locally and globally.

Contact Information